The Set to Sell Meeting – Your Most Important Meeting

The most important meeting between now and the end of the year to increase your list-to-sell ratio and address potential obstacles is the 'set to sell meeting'. This is where you walk through all the possible scenarios: prior offers, price feedback, campaign flow, attendance numbers, contracts, marketing, and price. Without this conversation with your owners before launching, you risk creating more work for yourself and your team as the campaign progresses.

From my experience, when clients feel informed and comfortable, they can make better decisions about their future. Not having this meeting can lead to situations where you're ten, twenty, or fifty thousand dollars away from closing a deal, and suddenly obstacles start to appear - obstacles that could have been avoided with just a half-hour conversation upfront.

Nearly all the issues sellers face, and agents encounter, can be resolved in this half-hour meeting. It's time to schedule a few of these. Here's a suggested agenda:

• Level of communication from us

• Open homes and what’s involved

• Prior offers

• Pricing and auction guide strategy

• Buyer interest and feedback

• Advertising results

• Reserve price (set the day before auction)

• Agreement and next steps